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Admisi dan Bisnis
Published by Politeknik Negeri Semarang
ISSN : 14114321     EISSN : 25273582     DOI : https://doi.org/10.32497/ab
Core Subject : Economy,
Economics, Econometrics & Finance
Admisi dan Bisnis Journal receives articles from research and literature review in social and technology. Focus of Admisi dan Bisnis Journal are : 1. Economics 2. Management 3. Secretarial 4. Business Administration 5. Information System in Business 6. Entrepreneurship
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 8 Documents
 1 
Search results for , issue "Vol 20, No 3 (2019): OKTOBER 2019" : 8 Documents clear
The Effect of Logistics Costs and Product Prices on the Export Volume at PT Mas Sumbiri I Kendal Regency Muhammad Yazid Ulwan; Sri Marhaeni Salsiyah; Taviyastuti - Taviyastuti
Admisi dan Bisnis Vol 20, No 3 (2019): OKTOBER 2019
Publisher : Politeknik Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (88.093 KB) | DOI: 10.32497/ab.v20i3.1770

Abstract

The purpose of this study is to analyze the influence of logistic cost and product price toward export volume of PT MAS Sumbiri I. PT MAS Sumbiri I is an export oriented garment company. This study used secondary data in the form of time series data from January 2016 to December 2018. Data analysis method used in this research is multiple linear regression equipped with a descriptive analysis, a classic assumption test (tests for normality, heterokedasticity, multicollinearity, autocorrelation, and linearity) and hypothesis testing (F-test, T-test, and coefficient of determination). The classic assumption test shows that there is no problem with the variable being tested. The F-Test shows that logistic cost and product price simultaneously and significantly influence the export volume of PT MAS Sumbiri I. The T- test shows that logistic cost and product price have a negative and significant effect toward export volume. Based on the coefficient of determination, the logistic cost and product price have an effect of 46.3% on the export volume of PT MAS Sumbiri I while the remaining 53.7% is influenced by other variables outside this study
Building Competitiveness for Semarang City Tourism Marketing Elements Andi - Setiawan; Rustono - Rustono; Sri - Wahyuni; Subandi - Subandi
Admisi dan Bisnis Vol 20, No 3 (2019): OKTOBER 2019
Publisher : Politeknik Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (120.121 KB) | DOI: 10.32497/ab.v20i3.1765

Abstract

Potential foreign exchange outstanding tourism, the tourism industry Semarang demand should continue to improve to capture the potential of becoming a source of opinions. Industry conditions pariwisatan in Semarang require a marketing development model that encourages stakeholders in the field of tourism. Semarang City Tourism marketing requires an analysis of the competitiveness model approach marketing elements. Referring to the phenomenon above, this study proposes further research problems of modeling Design Marketing able to increase customer satisfaction (rating) in Semarang on an ongoing basis. The sampling technique used in this study was accidental sampling method in this case that travelers in Semarang and surrounding areas. As for the amount of sample is 103 samples. This research technique using two approaches: 1) .Confirmatory factor analysis, the Structural Equation Modeling (SEM); and 2). Regression Weight on Structural Equation Modeling (SEM). Modeling in this study is expected to capture potential foreign exchange earnings, revenues, jobs and the development of tourism in the city of Semarang. It required an increase in the value of customers (customer value), so that the potential it can achieve its full potential. In addition, the tourism industry and stakeholders can take advantage of empirical findings of this research.
Analisys of the Influence of Total Labor and Total Raw Material Inventory toward Furniture Production Volume at PT Harrison & Gil Java Semaran Alfiatin - Dwijayanti; Suryadi - Poerbo; Suwardi - Suwardi
Admisi dan Bisnis Vol 20, No 3 (2019): OKTOBER 2019
Publisher : Politeknik Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (122.449 KB) | DOI: 10.32497/ab.v20i3.1771

Abstract

This study aims to analyze the influence of total labor and total raw material inventory toward furniture production volume at PT Harrison & Gil Java Semarang. The data used in this research is secondary data which are the report of total labor, total raw material inventory, and furniture production volume in 2016-2018 at PT Harrison & Gil Java Semarang. Data collection method that used in this research are observation and interview. The analysis technique used are Classical Assumption Test, Multiple Linear Regression, and Goodness of Fit test. Based on the research that had been done, the F test shows that Total Labor and Total Raw Material Inventory had a significant effect to Furniture Production Volume of PT Harrison & Gil Java Semarang simultaneously. Meanwhile the result in t test shows that only the Total Raw Material Inventory that had a significant effect on Furniture Production Volume with the t significance value less than the α significance value (0,000 < 0,05). Based on the adjusted R2 vaue about 0,875 means that 87,5% change in the Furniture Production Volume of PT Harrison & Gil Java can be explained by the two independent variables that were Total Labor and Total Raw Material Inventory, while the rest of 12,5% was explained by other variables outside the model
Developing Creative Business Brands for Entrepreneurial Students through Differentiation and Positioning Strategies Hadiahti - Utami; Budi - Prasetya; Sri Marheni Salsiyah; Sri Eka Sadriatwati; Erika - Devie
Admisi dan Bisnis Vol 20, No 3 (2019): OKTOBER 2019
Publisher : Politeknik Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (92.817 KB) | DOI: 10.32497/ab.v20i3.1766

Abstract

This study aims to identify product differentiation and positioning strategies to obtain competitive advantage and to find out product differentiation and positioning strategies in building brand excellence against competitors. The research sample is the Entrepreneurial Student Creative Business Unit in the city of Semarang. The number of respondents in this study was 30 respondents. Data collection techniques in this study used observation, semistructured interviews and documentation. While the data analysis used the Triangulation Method. In this study, data were examined by the GDP strategy of triangle (Positioning, Differentiation and Brand) from Hermawan Kartajaya, data of entrepreneurial creative business activities, and data obtained from semistructured interviews with informants of owners or managers of entrepreneurial student creative businesses. The results showed that differentiation strategies could be identified based on product differentiation, service differentiation, channel differentiation, people differentiation and image differentiation. While the product positioning strategy was identified based on customer, company, competitors and change. By implementing a differentiation strategy and product positioning that is in accordance with the business it manages, it is expected that the business will have the desired competitive advantage, so that it can become the provision and strength to win in competition. Building a brand / brand through the application of the triangle theory of GDP (Positioning, Differentiation and Brand), has been done without being realized by entrepreneurial students. It is evident that some brands / brands of entrepreneurial students who are respondents in this study have credibility and are positively perceived by consumers so that their business can last a long time, their brands/brands are known to customers, easy to remember, reflect quality, of whis customers we able to differentiate the products morever from other and make multiple purchases to become loyal. Brands / brands like this can be used as a provision and strength of competitiveness to win the competition, and become the foundation for the company's competitive advantage
The Influence of Product Price and Exchange Rate toward Export Volume of Adidas T-Shirts (A Case Study at PT. Apparel One Indonesia 1) Affan Naufal Syafida; Karnowahadi - Karnowahadi; Fatchun - Hasyim
Admisi dan Bisnis Vol 20, No 3 (2019): OKTOBER 2019
Publisher : Politeknik Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (80.996 KB) | DOI: 10.32497/ab.v20i3.1772

Abstract

This study aims to explain the influence of both product price and exchange rate variables and each partial influence toward export volume of Adidas t-shirts. This study used explanatory study type with quantitative approach. The independent variables of this study are product price and exchange rate, while the dependent variable is export volume of Adidas t-shirts. The data used in this study is secondary data in the form of time series within the period of May 2016 to December 2018. This study used multiple linear regression analysis in IBM SPSS 23. The analysis results of this study showed that together, both variables of product price and exchange rate are influencing export volume of Adidas t-shirts. While partially, the variable of product price has a negative and significant influence toward export volume of Adidas t-shirts. The variable of exchange rate has a positive but insignificant influence toward export volume of Adidas t-shirts
Business Development Strategy for Snack Processing in Micro Industries through Strengthening Marketing Aspects Arbainah, Siti -; Handayani, Jati -; Sugiarti, Sugiarti -
Admisi dan Bisnis Vol 20, No 3 (2019): OKTOBER 2019
Publisher : Politeknik Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (74.639 KB) | DOI: 10.32497/ab.v20i3.1767

Abstract

Kendal's specialty snacks are one of the culinary heritages that need to be preserved. Very reasonable to be developed. The purpose of this study is to formulate a business development strategy by increasing strengths and reducing the weaknesses of marketing aspects to seize available market opportunities. The object of the research is the micro industry member of KUB Bina Usaha in Jambearum Patebon Tourism Village, Kendal Regency, which produces Kendal typical snacks "emping ketan". The survey results show that the micro industry is facing business problems including market demand in certain seasons fluctuating very high; increasingly fierce market competition; potential markets have not been served optimally. Marketing is still passive, just waiting for buyers to come. Based on these problems, through observation and FGD with the help of questionnaires and subsequently the data is processed qualitatively by classification methods, the strengths, weaknesses and opportunities of the micro industry can be mapped. A suitable strategic approach is the SO (strength-Opportunity) and WO (Weakness-Opportunity) strategy. Strategies that implement efforts to seize opportunities by utilizing strengths and reducing weaknesses. The micro food processing industry can increase promotion and expand networks by utilizing technological advances such as the internet, conducting training and marketing management assistance, redesigning product packaging to make it more attractive and complementing packaging equipment that can improve quality to seize the opportunities available
Influence of Quality of Work Life on Job Satisfaction among Educational Personnel in Semarang State Polytechnic Rustono, Rustono -; BU, Rr Ririn; Sadriatwati, Sri Eka; Barokah, Siti Nur
Admisi dan Bisnis Vol 20, No 3 (2019): OKTOBER 2019
Publisher : Politeknik Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (76.48 KB) | DOI: 10.32497/ab.v20i3.1768

Abstract

The objectives of this study are: 1). Analyzing Quality of Work Life (QWL) in Educational Personnel at Semarang State Polytechnic, 2). Analyzing the effect of Quality Of Work Life (QWL) factors on job satisfaction of Educational Personnel at Semarang State Polytechnic, 3). Analyzing which factors of Quality of Work Life (QWL) should be improved to achieve job satisfaction Education Personnel at Semarang State Polytechnic. Research conducted on 67 Education Personnel in Semarang State Polytechnic, the results of the analysis of the Effect of Quality of Work Life (QWL) consisting of Compensation, Career Development, Communication, Safe Environment, Occupational Health, Safety, Work on Conflict Resolution, Pride and Employee Participation on Job Satisfaction. Obtained the regression equation as follows: Y = 0.685 + 0.251X1 - 0.082X2 + 0.097X3 + 0.123X4 + 0.087X5 + 0.203X6-0.112X7 + 0.010X8 + 0.220X9. From the results of the study the variable Compensation, Safety, employee participation has a significant influence on the Job Satisfaction of Educational Personnel at the Semarang State Polytechnic The coefficient of determination (R2) obtained an adjusted R2 value of 0.61. This means that 61% of the variance in the Satisfaction of Educational Personnel at Semarang State Polytechnic. While the rest (100% - 61% = 39%) is explained by other factors outside the model.
The Influence of In Store Stimuli and Sales Person on Consumer Impulsive Buying in Alfamart Area, Ngaliyan District, Semarang Gema Taufik Habibie; Saptianing - Saptianing; Endang - Sulistiyani
Admisi dan Bisnis Vol 20, No 3 (2019): OKTOBER 2019
Publisher : Politeknik Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32497/ab.v20i3.1769

Abstract

The purpose of this study is to determine the effect of variables in store stimuli and sales person on impulsive buying consumers on Alfamart area district of Ngaliyan Semarang. In 2003 and 2011, Nielsen conducted a survey of Indonesian modern retail buyers tend to buy something that was not planned. Average monthly sales from January to April 2017, Alfamart retail in the Ngaliyan area of Semarang largely has not met the targets set by the company. Technique of collecting data was done through distributing questionnaires in Alfamart area of Ngaliyan Sub-district and interviewed to company management regarding stimulus that has been created and literature studyies as well. Data analysis techniques used were the validity test, reliability test, multiple linear regression test with the help of SPSS software version22. The result of regression positive influence on consumer impulsive buying, and the influence of sales person was greater that in store stimuli. The result of analysis showed that all variable of this research were positive influence on  consumer impulsive buying. Coefficient determination is 0,288, it means that 28,8% of impulsive buying consumer could be explained by in store stimuli and sales person

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